Life Jacket

Life Jacket is an early-stage beverage company launching a lychee vodka RTD into the LA on-premise market. I work part-time and remotely as a GTM Engineer, building the systems and strategy to get the product into bars and restaurants.

What I'm building

The core of the project is a Claude-powered Slack agent that serves as the main go-to-market tool for the founders. They can log meetings, update accounts, draft personalized outreach, and kick off tasks just by chatting in Slack. It's designed to compound on itself, getting smarter with every interaction and becoming the single source of truth for everything GTM.

Behind that is a full sales pipeline and CRM built on Supabase that tracks every venue, contact, and interaction across the LA market. On the discovery side, I built tooling to ingest California liquor license records, classify venues by brand fit, and enrich accounts with contact info using Google Places, web scraping, and LLMs to surface the right people to reach out to.

More details and a full project showcase coming soon.